Project Fox

Project Fox which is one of my favorite projects ever, is an initiative by Volkswagen from 2005 to promote their back then new car – the Volkswagen Fox. The project consisted from 3 parts. There is the car, which until 2011 when they stopped the production was manufactured in Brazil and then there’s the gastronomic contest where 40 students from Europe’s top hotel and catering schools competed for the chance to work at the Hotel Fox. Which brings me to the most interesting part of the whole project.

Hotel Fox (previously called Park Hotel) is an old hotel located in Copenhagen that has been completely redesigned by 21 visual artists (graphic designers, urban artists, illustrators and graffiti artists) invited from 13 different countries to transform the hotel’s 61 rooms into works of art. Each room has been individually designed and furnished by one of the artist so none of the rooms are the same. Some really exceptional interior design came out of it as a result and even though I have yet to make it to Copenhagen, at least I know where I’ll be staying when I get there. Be sure to check out a full list of the rooms on their website, especially if you are planning a visit to Copenhagen in the future.

The video is more of a short documentary but definitely worth a watch!

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