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Thrill of Discovery by Ars Thanea

Ars Thanea recently finished a new project commissioned by Discovery Networks CEEMEA for one of their biggest brands – Discovery Channel. The campaign has been on air since mid-March in Central Europe and will finish by the end of April.

The idea behind it was to combine three popular shows (Dynamo the Magician, Bearing Sea Gold Rush and the new season of Storm Chasers) into one powerful visual to create a Discovery Channel world. As usual Ars Thanea managed to come up with a beautiful and incredibly detailed visual combining custom shot photography with 3D elements and plenty of effects. The end result is stunning and what I personally enjoy the most is to study the close ups. The more you look at it the more details you pickup and you realize just how much work went into one single image.

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Swagg by Juxt Interactive

Swagg is an app for iPhone and Android that lets you manage gift and rewards cards, get offers and send gifts from your phone. Being a new company they needed a proper introduction so they approached Juxt Interactive which is a great interactive studio with offices in San Francisco and New Port Beach, California. Juxt has helped to develop most of their online presence producing branded content, website, mobile and iPad site and in-app intro video.

To make things interesting Juxt has setup a shoot to film various gift objects being thrown down through a hole and shot at super slow motion. This was then used as a background video on Swagg’s website. Certainly a clever integration with the concept behind the app.

The making of video has a lot of energy and is a great watch. You can find it inside the post.

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Odooproject Identity

Recently featured on Behance was the Odooproject identity designed by Hidden Characters (site under construction), a duo of graphic designers from Budapest. The project itself is a submission of an innovative architectural solution for the use of solar energy by a team of university students in Budapest.

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Damn Ugly Photography – Brad Trent

Don’t get confused by the title. I really don’t think any of these photographs are ugly. Quite the opposite actually.

Damn Ugly Photography is the website of a New York based photographer with a great sense of humor – Brad Trent. Growing up in Western Canada he, like many great photographers, began shooting at an early age and later moved to NYC where he started shooting for the Life magazine at the age of 25. Since then he’s done work for major magazines like Time, Newsweek, Esquire, The New York Times and photographed everyone from Barack Obama to Steven Spielberg to CEOs of some of the largest corporations in the US.

Over time as he started shooting with more complex lighting setups, he began a great series he calls “The Artificial Portraits” where he shoots his subjects together with the lights and all gear to show the unreality of the portraits we all see every day. In another series called the Light Tests he shoots his subjects with gray cards and color checkers. Absolutely love these ideas. He also documents some of his shoots on his blog, some of which I will be covering later in the future. Be sure to check out his website for higher res images. More photos inside the post.

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Dot by Aardman

Roughly a year and a half ago Aardman Animations (creators of Wallace and Gromit) have teamed up with Nokia to create the world’s smallest stop-motion animation shot on a Nokia N8. It was created to promote few different things. The back then unreleased Nokia N8 and its great imaging capabilities, the Cellscope which is a device that can be mounted onto a cellphone to take microscopic images at 5x-60x magnification used for diagnosing diseases in developing countries and last but not least is an attempt to create the world’s smallest animation and have it certified by the Guinness World Records.

All things considered it was a successful project on all fronts and the result is a cute animation of a girl waking up in a bizarre giant world being chased by a huge wave.

Around 50 versions of the 9 mm model were first sketched, then modeled in 3D software and finally printed on a 3D printer. These were then handed to a painter, who in order to paint the 9 mm models precisely had to stop breathing for a few seconds to do the brush strokes. Quite an incredible project with some great ideas behind it. Making of video inside the post.

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